The personal and the physical in Pitchrocket.

I was reading some thoughts on physical versus virtual, about how the physical reaches our consciousness in different, more instinctive ways, and it made me think of our Pitchrocket product. While PitchRocket routinely produces dramatically better response rates in all its contact media, three-dimensional (a physical object) direct mail is an especially consistent performer. Maybe that’s because physical objects are more memorable and reinforce the personalization of a campaign.

Fortunately, as evidenced in new Pitchrocket case studies, personalization is powerful in driving leads with just two dimensions.

We launched a PitchRocket campaign to market the PitchRocket itself, and the results trounced traditional DM and email response rates.
Specific campaign-performance results include:

1,065 targeted prospects
341 total responses, or (32.02%).
324 total warm leads (95.01%)
18 appointments generated (5.27%)

Personalization and physicality work, I think because they communicate to the recipient some level of effort and sincerity in the sender. Personally, I rarely tire of effort and sincerity.