The Ad Giants news wires are buzzing. A partnership, an acquisition, and redesign.

It’s been a while since we talked about us, Ad Giants, so here’s an update (there’s even more in the pipeline.)

First, we’ve redesigned the Ad Giants site to accommodate our expanding arsenal of marketing products. The most recent addition is PitchRocket, which you can explore at its new home. It will be formally unveiled at the IFA Show.  We’re especially excited to offer a solution as innovative and effective as PitchRocket now, to help marketers adapt to current economic realities. Clearly, the time is right, according to research cited here:

One major trend relates to the migration of marketing spend from high-cost channels like TV and print to low-cost channels like email that tend to be more cost effective in yielding the desired results and can also be more closely tracked and measured, which is imperative from a performance management perspective. In fact, Aberdeen research reveals that 60% of Best-in-Class companies have cut their previously allocated marketing spend in traditional media, 18% by more than half, while 47% of Best-in-Class companies, compared to 26% of Laggards, have increased their marketing spend on email marketing.

Of course, also within the freshened Ad Giants site lives the public face of the Ad Giants flagship brand management tool, The ONE System.

PitchRocket is a powerful, web-based sales-messaging and lead-generation tool that uses personalized messages to garner truly impressive response rates that can be monitored with real-time tracking tools. As Ad Giants President Donovan Dillon put it:

We acquired the technology because of the performance and enhanced accountability it provides to marketers. The future of any successful marketing program is going to rely more and more on performance, precision and proof, and not so much on a hunch and hope. Those days in marketing are gone for good.

Ad Giants has also partnered with marketing consulting firm Moderandi, Inc. of Scottsdale, AZ (PR link) and Ad Giants clients should feel the benefits of of this partnership in the coming months. Suffice it to say, all these moves are designed to help Ad Giants clients grow by staying nimble.

No one’s standing still.