Tough times are old news, but the Association of National Advertisers (ANA) put some numbers to it, and they’re painful. Their survey shows that 93 percent of marketing industry respondents are focused on cost savings and reductions with 37 percent planning to cut budgets more than 20 percent.

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It’s been a while since we talked about us, Ad Giants, so here’s an update (there’s even more in the pipeline.)

First, we’ve redesigned the Ad Giants site to accommodate our expanding arsenal of marketing products. The most recent addition is PitchRocket, which you can explore at its new home. It will be formally unveiled at the IFA Show.  We’re especially excited to offer a solution as innovative and effective as PitchRocket now, to help marketers adapt to current economic realities. Clearly, the time is right, according to research cited here: [Read more →]