Beanstalk Talk » One System

Our tools for stressed marketers.

Fred — Mon, 23 Feb 2009 18:07:56 +0000

Tough times are old news, but the Association of National Advertisers (ANA) put some numbers to it, and they’re painful. Their survey shows that 93 percent of marketing industry respondents are focused on cost savings and reductions with 37 percent planning to cut budgets more than 20 percent.

Barring a marketing industry bailout, becoming more nimble and efficient is a matter of survival now. It can mean changing the message, changing the medium, and changing your tools and workflow. Handily, marketing efficiency has always been a goal that drives Ad Giants, so maybe we can help you with the tools.

I’m not the sales guy, so no hard sell here, but I’d be remiss if I didn’t point you the Ad Giants tools that might help marketers survive and even prosper. For efficiencies in brand management there’s the ONE system, and for lead generation and increased customer response we’ve just introduced PitchRocket.

Here are some straight-up informational videos on both of these tools.

The ONE System

PitchRocket

Beanstalk Talk is the blogging adventure for Ad Giants, a marketing brand management solution built by advertising veterans. Adgiants.com.

Random moments in art.

Fred — Thu, 31 Jan 2008 16:47:14 +0000

Being a writer type, my art and graphics skills are dubious, but that won’t stop me from pointing out arty things that catch my eye for one reason or another.First, enjoy this fine logo from the creator of Spaz, a very cool open source twitter client that our friend Cal pointed out to me. The awestruck nerd inside a star and circle reminiscent of the Army-Air Force symbol (sans wings) just seems fun, pleasant, and digital-retro cool.And then there’s the erupting head from a company in the sign business. It disturbs me, though I’ll admit I am not the audience.Speaking of the audience, if you’re part of it at the International Franchise Association’s 48th Annual Convention (Feb 9-12, Orlando,) come see the Ad Giants at booths 919 and 921 at the center of the floor. Not only will you get a peek at the powerful upgrades in Ad Giants ONE System version 5.0, but there’s a chance you could score some tasty schwagery (the shirt shown here is an example. Click it to watch it plump.) Lastly can I get some props for the local-news-class segue that began this paragraph? Thank you. I’ll be here all week.

New Ad Giants site blends form, function, and Flash.

Fred — Tue, 22 Jan 2008 18:24:14 +0000

In keeping with the Ad Giants philosophy of communicating quickly, pleasantly, and powerfully, we’ve tweaked the Ad Giants website with a new design and four new videos that explain the problem slaying capabilities of the Ad Giants One System.

And that’s not the only retooling going on. The new Ad Giants One System Version 5.0, a major upgrade, will go public next month at the International Franchise Association’s 48th Annual Convention in Orlando. Click here for details.