An Ad Giants sponsored adventure.

Templates, presets, defaults, they’re all useful tools for improving efficiency. In fact, in the Ad Giants One System, templates are key elements that allow clients to customize and localize their advertising quickly and easily.

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On days with headlines like this, spots like this one for a luxury car probably seem a little out of touch for some in the audience. But with some minor modifications such as a re-script and some new cutaways, I think it could be updated for the economic climate of the moment. Tempting, isn’t it?

I saw this around the house, and when I was through laughing, I thought about training, documentation, interfaces and the various elements that take us from neophytes to functional users.

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Many administrations ago in the early glory days of SNL there was a skit called “New Dad,” an insurance policy that replaced an expired dad with a new one. I was reminded of that old skit when I surfed upon the Dial A Hubby franchise in the UK.

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Copyblogger offers a process for managing testimonials, complete with a loose acronym to help you remember it.

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Those danged savvy kids…Privacy as unique benefit…Some contextual amsuement…from frenemy to froe…Disconnect twixt agency and client visible to roughly the entire world…Advertising reflecting culture or just plain bad idea?..Graphic graphics…Possible solution for the paparazzi problem…Mac and Cheese Commodity Index soars.

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The Register reports that Hulu has had just about enough of this ad blocking stuff, so they’ve taken to nudging visitors with this:

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We ran across TruTV in our channel surfing the other day and locked on to the slogan — Not Reality. Actuality. After I recovered from distant memories of philosophy classes, I actually spent a little time thinking about it. The it’s-not-a-but-a strategy of sloganeering is time tested, of course, (I remember the slogan “It’s not a car. It’s a Volkswagen” came to mind every time I paid to have CV boots replaced) but this particular version from TruTV is a little more profound than most, and a little scary. Considering common definitions it would seem to be one of those distinctions without a difference. [Read more →]

A friend I worked with at an agency years ago went to the client side and excelled there for many years, leaving only recently to advance for another enterprise. On her way out, she left an informative and often amusing little memo with what I thought were valuable insights, including: [Read more →]