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Customer Care: Attack of the template.

Templates, presets, defaults, they’re all useful tools for improving efficiency. In fact, in the Ad Giants One System, templates are key elements that allow clients to customize and localize their advertising quickly and easily.

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July 23, 2008   No Comments

Customization opportunity?

On days with headlines like this, spots like this one for a luxury car probably seem a little out of touch for some in the audience. But with some minor modifications such as a re-script and some new cutaways, I think it could be updated for the economic climate of the moment. Tempting, isn’t it?

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July 16, 2008   No Comments

Reading the instructions.

I saw this around the house, and when I was through laughing, I thought about training, documentation, interfaces and the various elements that take us from neophytes to functional users.

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July 13, 2008   No Comments

Not “New Dad,” but not bad.

Many administrations ago in the early glory days of SNL there was a skit called “New Dad,” an insurance policy that replaced an expired dad with a new one. I was reminded of that old skit when I surfed upon the Dial A Hubby franchise in the UK.

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July 11, 2008   No Comments

A testimonial process.

Copyblogger offers a process for managing testimonials, complete with a loose acronym to help you remember it.

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July 1, 2008   No Comments

Mini-scouring.

Those danged savvy kidsPrivacy as unique benefit…Some contextual amsuement…from frenemy to froeDisconnect twixt agency and client visible to roughly the entire world…Advertising reflecting culture or just plain bad idea?..Graphic graphics…Possible solution for the paparazzi problemMac and Cheese Commodity Index soars.

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June 27, 2008   No Comments

Is behavioral targeting misbehaving?

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June 20, 2008   No Comments

Advertising will not take “no” for an answer.

The Register reports that Hulu has had just about enough of this ad blocking stuff, so they’ve taken to nudging visitors with this:

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June 20, 2008   No Comments

Television tweaks language. Stay tuned.

We ran across TruTV in our channel surfing the other day and locked on to the slogan — Not Reality. Actuality. After I recovered from distant memories of philosophy classes, I actually spent a little time thinking about it. The it’s-not-a-but-a strategy of sloganeering is time tested, of course, (I remember the slogan “It’s not a car. It’s a Volkswagen” came to mind every time I paid to have CV boots replaced) but this particular version from TruTV is a little more profound than most, and a little scary. Considering common definitions it would seem to be one of those distinctions without a difference. [Read more →]

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June 8, 2008   No Comments

Things said on the way out.

A friend I worked with at an agency years ago went to the client side and excelled there for many years, leaving only recently to advance for another enterprise. On her way out, she left an informative and often amusing little memo with what I thought were valuable insights, including: [Read more →]

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May 29, 2008   No Comments