Our tools for stressed marketers.

Tough times are old news, but the Association of National Advertisers (ANA) put some numbers to it, and they’re painful. Their survey shows that 93 percent of marketing industry respondents are focused on cost savings and reductions with 37 percent planning to cut budgets more than 20 percent.

Barring a marketing industry bailout, becoming more nimble and efficient is a matter of survival now. It can mean changing the message, changing the medium, and changing your tools and workflow. Handily, marketing efficiency has always been a  goal that drives Ad Giants, so maybe we can help you with the tools.

I’m not the sales guy, so no hard sell here, but I’d be remiss if I didn’t point you the Ad Giants tools that might help marketers survive and even prosper. For efficiencies in brand management there’s the ONE system, and for lead generation and increased customer response we’ve just introduced PitchRocket.

Here are some straight-up informational videos on both of these tools.

The ONE System

PitchRocket