GoDaddy guy on advertising.
I went to renew a domain today and ran across this video from Bob Parsons of GoDaddy fame. I’m wondering if the reactions of others, general or specific, are similar to mine after watching this vid. He also offers a list of 16 rules,which I’ll paste at the end. Though I think some of his generalizations don’t apply, specifically in cases of image and branding, the guy is obviously a character. I like characters.
1. Get and stay out of your comfort zone.
2. Never give up.
3. When you are ready to quit, you’re closer than you think.
4. Accept the worst possible outcome.
5. Focus on what you want to have happen.
6. Take things a day at a time.
7. Always be moving forward.
8. Be quick to decide.
9. Measure everything of significance.
10. Anything that is not managed will deteriorate.
11. Pay attention to your competitors, but pay more attention to what you’re doing.
12. Never let anybody push you around.
13. Never expect life to be fair.
14. Solve your own problems.
15. Don’t take yourself too seriously.
16. There’s always a reason to smile.
2 comments
This was a really interesting and useful post. I SO wanted to dislike this guy, but like you, I was brought around by his cheesy, yet oddly likable persona. Some of his metrics based perspectives come up short in a branding campaign (I’d also dispute that advertising that doesn’t turn an immediate result isn’t necessarily not working) but by and large, there’s a lot of good information here put simply and straightforwardly. Even those cheesy girls have a nicely self aware charm. I’m not a fan of the Go Daddy site for registration and hosting (too overwhelming, cluttered and intentionally confusing—Go Dreamhost!) but this little clip has raised my opinion of them a bit. Thanks, I suppose to both Bob Parsons and you. Nice pull, Fred.
I’m reassured that you had a similar reaction because I was beginning to worry about myself. There’s something I find appealing about some people whose relentless personalities create their own successful realities, regardless of the industry, the tonality, cheesiness, etc. I emphasize some people. For whatever reason I’m more inclined to like them if they actually make a product provide a service or have a talent, as opposed to, say, hosting an ignored cable show.
I agree on the interface. I just renewed there and had a little trouble finding what I was after. On the plus side, I got straight through to tech support and the fellow handled it fine. Then I agreed to participate in a post-call survey, but was disconnected. Doh.
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