Advertising and Politics.

I ran across this bit of communication concerning Spot Runner, purveyor of pre-packaged video commercials for small businesses. Apparently they now intend to serve politicians.

Separately, the company announced a program today that lets politicians create TV ads for as little as $500 and target them to particular demographics in the regions — cities, neighborhoods, etc — where they are running for office. Spot Runner is a cheaper way for political campaigns to advertise, because normal advertising on cable and network TV requires considerable advice from consultants about things like how to make the ads, costing thousands of dollars. Spot Runner offers ready-made ads that can be customized by each user.

It’s morning again in Bumpkin County.